Capti

Capti is a virtual fitness platform rooted in gaming and built around adventure, exploration, and discovery. The product blends immersive, community-driven workouts with the emotional pull of play—challenging riders while drawing them into a shared experience.

In partnership with the Capti team, Character developed the brand positioning, name, and visual identity. Early rider feedback described the experience as captivating—a sense of being pulled forward into motion and possibility. That idea became both the name and the core of the brand.

The identity is designed as a visual rift into a new dimension of fitness. An abstract C mark, informed by racing vernacular, is constructed on a z-axis grid—signaling depth, speed, and forward momentum. The system extends into a flexible grid, graphic language, badging, bike designs, and brand guidelines that establish a clear, ownable foundation for the brand.
DESIGN & DIRECTION
CHARACTER