EA Skate

EA approached Character to work closely with them to redefine the look, feel, and attitude of the iconic Skate franchise. Skate is positioned as a platform for creativity—built for all players—and the brand is designed as a foundation rather than a fixed system. It’s meant to be explored, expressed through, and evolved over time.

The resulting direction is spontaneous and vibrant, embracing imperfection and repetition as core compositional principles, and reflecting the way the game itself is played, shared, and continuously shaped by its community.
DESIGN & DIRECTION
CHARACTER